Why Do You Need SEO?
We are now living in the digital age. This means that people turn to their computers, tablets and smartphones to solve their problems.
A decade or two ago, people would turn to their physical yellow pages directory or something similar if they were looking for a specific type of product or service. They may even have called up a friend to ask for recommendations.
These days people do their own research on the internet (and mostly using Google).
So, if a potential patient is looking for a specific kind of service (plumber, lawyer, accountant and so on) in Google, your website needs to appear at the top of those results. 60% of the volume of clicks goes to the top 3 results. If you are not in those top 3 results you are losing out on a huge amount of potential new patients, and if you are not on the first page you can forget about people finding your website.
SEO (or search engine optimization) is the process of optimizing your website with having the correct structure, pages and backlink profile so that you will appear at the top of the results for specific keywords related to your business.
(a backlink is a link pointing to your website from another website – Google sees this as a “referral” or “vote” that your site is worthy of ranking. Thus, the more high quality backlinks you have from relevant sites to your industry, the higher you will rank).
To sum up, your website needs to be at the top of the Google results for as many keywords related to your industry as possible, e.g.:
yourbusiness + city/area
yourservice + city/area
But, People Say SEO is Dead?
Organic search is (still in 2015 and beyond) the biggest source of digital traffic and lead generation. As long as Google exists (and as long as it dominates market share), it will continue to drive highly targeted users to billions of search queries every single day.
With the number of internet users growing at an enormous rate (currently 3 billion people in this world have internet access), every business should spend a portion of their marketing budget on obtaining top search results for keywords related to their business (because if your customers can’t find you, you’re losing business to your competition).
The more keywords you rank for, the more traffic you will receive. (Unless you are an incredibly well-known brand like Coca Cola), there is a good chance many people have never even heard of your existence. And what happens when they search for a product or service that you offer but you don’t appear in the search engine (or your competitor outranks you)…?
That’s right, you just lost a potential sale that clicked right into your competitor’s site.
The people who are screaming that SEO is dead and not worth pursuing are most likely the people who are trying to scare others away from SEO so they can keep all that Google search traffic for themselves and their own clients.
- Website Audit
- Baseline Metrics
- Strategy Development
- On Site Optimization
- On Site SEO Strategy
- Landing Pages
- Content Strategy
- Website Authority
- Link Building
- Social Media Strategy