Your Website is Your Best Salesperson
Your website is at the core of all your marketing activities and is a tireless salesperson working day and night for you. You wouldn’t train your best sales person only every few years, would you? Wouldn’t you want them to constantly have the most up-to-date information about your products, the people who buy them, and new methods that would help them sell even more? Until now, we’ve approach traditional website design projects this way.
Growth-Driven Design (GDD), or sometimes called “incremental design” – is a departure from traditional design projects that have a finite beginning and end. Instead of attempting to define the entire scope of a project, performing the redesign, then launching and walking away for two or three years – GDD is a continuous cycle of design – research – improve:
Growth Driven Design
Benefits of Growth Driven Design
Some of the core benefits to Growth-Driven Design over traditional design are:
Principles of Growth Driven Design
Minimize the Risk of Website Redesigns
Avoiding the risks of traditional web design by taking a systematic approach to shorten the time to launch, focusing on real impact, followed by continuous learning and improvement.
Continuously Learn & Improve
We constantly research, test and learn about our visitors to drive ongoing website improvements. Continuous improvement like this allows your website to reach peak performance – driving the most leads, sales, and conversions
GDD Learning Informs Marketing & Sales
What we learn about visitors helps inform and improve marketing and sales strategies & tactics (and vice versa). GDD and Inbound Marketing go together like peanut butter and jelly.
Growth Driven Design: The Right Way To Design
Just ask Amazon
Have you ever noticed a website redesign of Amazon? No? Exactly. They’ve been doing incremental design changes for years. If the #1 worldwide online retailer is doing it – there’s probably a reason…